Search better when shopping online.
About NBA Store
The NBA Store is the official licensed retailer of National Basketball Association (NBA). Their online store, NBAStore.com, is the go-to place to buy all your favorite basketball team’s gear including their top most-searched products - jerseys, t-shirts, hats, footwear, accessories and collectables.
To improve the usability for NBAStore website.
Based on my research, I discovered 2 usability issues in the NBAStore website and through the human-centered design thinking process, I addressed the following issues.
- Requiring too much research.
- Poor filtering options.
|My Role||UX Designer|
|Software / Tools||Adobe Illustrator, Adobe XD, HTML, CSS|
- Age Range: 30s to 40s.
- Education: Bachelor's degree and higher.
- Income: Minimum of 100k per year or higher.
- Who: NBA Store shopper and NBA fans.
- Goal: To provide a better online shopping at NBA Store that aligns with their search requirements including team, gender and department and provide a better user experience when shopping online.